Grease a 9x13" casserole dish and set aside.
Once the dough has had a chance to rise, remove from bowl, press down on the dough to release the air, and roll out on a floured surface. Roll the dough into a large rectangle, about 18 x 12".
Next, spoon the prepared filling over the dough and spread it evenly.
Roll the dough tightly into a long log shape starting with the end closest to you. Cut off the ends, then cut the rolls about 1 inch wide. You should be able to get 12 rolls out of the log.
Place the rolls in the prepared casserole dish. Pour heavy cream in between each roll, (optional).
Loosely cover them with greased plastic wrap and let them proof in a warm place for about an hour, or until they have doubled in size.
Preheat oven to 350 degrees about 15 minutes before the rolls are done proofing (or earlier if your oven takes longer to preheat).
Once the rolls have proofed, bake for 20-25 minutes at 350 degrees, or until a deep orange/golden color.